If you decide to go that route, look into the history of the premium name. Additionally, since they’ve been previously registered, they often have a history of web and search traffic, and so they’re already familiar to search engines. Premium domains are shorter, more memorable, and keyword-rich. Doing this doesn’t guarantee that you won’t see any drop in search traffic, but it does help to mitigate that risk.Īnother option is to purchase a premium domain name when changing your domain name. Consider purchasing your desired domain name and holding on to it for a while before using it. One thing that can help in this scenario is keeping your domain name age in mind.ĭomain age is an SEO ranking factor and older domain names tend to be given more credence by search engines, like Google.
There’s no exact time frame for how long that will take, so your search traffic may be down for a while.
When you update your domain name for your website, search engines will need to rescan your site to learn about it and re-index it. However, there’s no guarantee that will happen and there are ways to mitigate these risks which we’re going to share with you. Losing traffic or your search rankings are the biggest risks you’ll face when changing your domain name. Either way, if you’re changing your domain for the sake of change, that’s money that doesn’t need to be spent and can be invested in your business in other ways. While primary domain name registrations aren’t expensive, some premium domain names are a bigger investment. Want to know a really good way to waste your time and money? Go through the process of changing your domain name simply because you “don’t like it” or “feel a need for a change.”
Reasons Why You Should Change Your Domain Name Why might you want to use a different domain name for your website? “I just don’t like it,” isn’t a good enough reason, but the motivations below are. Changing your domain name isn’t something to be done on a whim.ĭomain names are oftentimes the first impression someone will have of your business and website so it’s important to take them seriously.
What’s the value in changing your domain name? Without a good reason, it’s best to leave it alone, but that’s not why you’re here.īefore we discuss how to change your website domain name, it’s wise to take a minute and consider the motivations behind that decision. Additionally, we’re going to explore reasons why you should consider changing your domain name, how to mitigate any risks that changing your domain name might incur, and touch on how a domain name supports your business and brand. We’re addressing how to change a domain name in this post. If you’ve ever wondered, “Can I change my domain name?,” we’re happy to answer with a resounding “YES!”